The People’s Hero (Season 1) Press Conference

Monday, 22 July 2019

 

TYPE: The People’s Hero (Season 1) Press Conference

VENUE: AB inBev Corporate Office, Ikoyi, Lagos                                                     

ARRIVAL TIME: 09h00 – 11h00

PRESS CONFERENCE TIME: 11h00 – 12h05

EVENT OBJECTIVES:

  • To announce the maiden edition of The People’s Hero Reality Show
  • To share the ideals behind the show to the media and get their support
  • To explain the modalities for participation

ABOUT THE PEOPLE’S HERO

The People’s Hero is a television realty show that seeks to highlight and celebrate the culture and values of the Southeastern and South southern part of Nigeria. The People’s Hero seeks to reward creativity and ingenuity in singing, dancing, acting and spoken word. It will kick off with audition in two cities of Enugu and Owerri and final 20 participants will partake in the show.

A platform to identify and export creativity and talent out of South East and South South…

 KEY MESSAGES:

 

HERO LAGER BEER:

Hero of beers in the South East and South South region of Nigeria. Hero Larger beer is a premium brand of beer made from malted barley hops, sucrose and sorghum. Produced by International Breweries Plc, a proud part of the world’s largest brewer, Anheuser-Busch InBev with over 400 beer brands

INTERNATIONAL BREWERIES PLC:

International Breweries Plc is a proud part of the world’s largest brewer, Anheuser-Busch InBev.  Established in 1971, International Breweries Plc got listed on The Nigeria Stock Exchange in 1995. International Breweries Plc major brands include Hero Lager, Trophy Larger, Betamalt, Grandmalt and the premium brand Budweiser. International Breweries Plc is committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients while impacting positively on the communities it operates in for sustainable growth.

ABOUT AB INBEV: 

Anheuser-Busch InBev (abbreviated as AB-InBev) is a multinational drink and brewing Holdings Company based in Leuven, Belgium with offices in different countries including Nigeria. It is considered one of the largest fast moving consumer goods companies in the world. AB-InBev is building a company to last, brewing beer and building brands that will continue to bring people together for the next 100 years and beyond.

ABOUT VIACOM INTERNATIONAL MEDIA NETWORKS AFRICA (VIMN AFRICA)

Multimedia entertainment powerhouse VIMN Africa offers the most comprehensive international broadcast portfolio on the African continent, reaching more than 100 million viewers across 48 territories in Africa. VIMN Africa currently comprises 10 separate TV channels and 5 consumer websites, as well as multiple mobile and social media sites.  The company’s African business interests include content production and distribution; spot sales, 360-degree sponsorships, events, mobile, digital and consumer products.

ABOUT MTV BASE

MTV base is a 24-hour English language music television channel reaching 48.5 million African viewers in 10.5 million households in 48 countries in sub-Saharan Africa. MTV base is available across Africa on satellite (pay-TV) on DStv and GOtv (pan-Africa) and on terrestrial television on partner stations TV3 (Ghana), NTV (Kenya), Silverbird TV (Nigeria), and NTV (Uganda). Targeted at mass African youth, MTV base is MTV's first bespoke channel for the African market and features the continent's broadest mix of contemporary artists and music genres. Launched on 22 February 2005, MTV base combines African and international music genres relevant to young African viewers including R'n'B, dancehall, hip-hop, kwaito, hip life, reggae, zouk, m'balax and Afrobeat, celebrating the cultural vibrancy and creativity of African music and artists. MTV Networks Africa operates through MTV Networks Europe (a partnership between MTV Networks Europe Inc and Viacom Networks Europe Inc).

POSSIBLE QUESTIONS FOR TOLULOPE ADEDEJI

  • Why is the reality show restricted to the South East and South South?
  • How often will the show take place?
  • Apart from the N7million, what other benefits accrue to the winner?
  • Can a non-indigene outside the South East or South South participate in the auditions?
  • Can Igbo speaking individuals who reside in other parts of the country also participate?

POSSIBLE QUESTIONS FOR BADA AKINTUNDE JOHNSON

  • Has Viacom/MTV Base executed a similar project in the past or is this the first?
  • Are there plans to bring similar show to the other parts of the country

RUNNING ORDER: MONDAY, 22 JULY 2019

MONDAY PRESS CONFERENCE
10h00 VENUE DOORS OPEN
11h00 Welcome & Introduction
11h10 Welcome Address by Viacom Country Manager
11h15 Speech by IB Marketing Director
11h40 Questions and Answers
11h55 Closing Remarks by Obum Okoli
12h00 Photo Ops Session
12h05 Guests Departure
  DOORS CLOSE

 

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