7 Million Naira up for grabs as Hero Lager Hunts for THE PEOPLE’S HERO

In a bid to celebrate the richness and beauty of the Southeastern part of Nigeria and to raise a new set of ambassadors who will serve as the promoters of culture and heritage, Hero Lager, a premium brand from the stable of International Breweries Plc, a proud part of the AB InBev family has concluded plans to host a reality television show tagged The People’s Hero.

Budweiser, now sponsor of EPL and LaLiga

AB InBev’s global brand, Budweiser, produced in Nigeria by International Breweries, a proud member of the AB InBev group has announced the global multi-year sponsorships of two of the top international football leagues, the English Premier League and Spanish LaLiga. Having been a long time partner of the FIFA World Cup™ and supporter of football leagues and several national teams worldwide, Budweiser has decided to expand its support for the world’s game and connect to more football fans every year.

Budweiser Lights Up The 2018 FIFA World Cup

Imagine a future when smart connected packaging interacts with consumers and shoppers to create brand experiences that build equity and serve as the foundation for
integrated marketing campaigns.

Under the leadership of Anheuser-Busch InBev’s Global Director of Innovation
Keenan Thompson and Budweiser’s Global Director Chris Perkins, we got a glimpse of this future with the Budweiser Light Up Cups at the 2018 FIFA World Cup.


It’s More Than What’s In The Glass

Our partnerships, with breweries and the brewers behind them, play an indispensable role in our business. That’s because relationships are key to how we do things and it’s with this collaboration that we’re able to have access to constant and exciting innovation. We are proud to have over 500 brands in our portfolio offering the best possible beer, with different styles to suit any person or occasion.