The search for The People’s Hero, a talent hunt show sponsored by Hero Lager Beer, a brand of International Breweries Plc and produced by MTV Base, ended last weekend. The show, aimed at celebrating the richness and the beauty of the Igbo culture through singing, dancing, spoken word and acting, had a jaw-dropping conclusion with beautiful solo performances from each of the eight finalists who gave it their all to win the grand prize.
Vice President Yemi Osinbajo has lauded International Breweries Foundation, the social investment vehicle of International Breweries Plc, for awarding grants of over N73 million to 90 deserving young entrepreneurs through its Kickstart initiative.
The landmark award ceremony took place on Thursday, 28 November 2019, at the Edmark Centre in Lagos.
International Breweries Foundation has said it has earmarked 70 young promising Nigerian entrepreneurs to be awarded grants of up to N3 million each as seed money to help kickstart their entrepreneurial dreams. The grant, which is coming under the yearly International Breweries’ KickStart entrepreneurial initiative, will be disbursed to the beneficiaries at a formal award ceremony, this week in Lagos.
Aiming to secure the buy-in of shareholders and potential investors to its proposed rights issue, International Breweries Plc (IB Plc), a proud part of the AB Inbev Group, the world’s largest brewer, has organised investors’ fora in Lagos, Ibadan and Port Harcourt.
In October 2019, International Breweries Plc, a proud part of the world’s largest brewer, AB InBev, invited key stakeholders, the media, Standards Organisation of Nigeria (SON), the Federal Competition and Consumer Protection Commission (FCCPC), the Ogun State government, and the Nigeria Climate Innovation Centre (NCIC), on a factory tour of its Gateway Brewery in Ogun State, the biggest brewery in sub-Saharan Africa.
The People’s Hero TV show, an initiative of Hero Lager Beer, a brand of International Breweries Plc, , seeks to celebrate the richness and the beauty of the Igbo culture through singing, dancing, spoken word and acting. The show which is produced by MTV Base, the award-winning music and entertainment brand, has over the past eight weeks become more competitive with the contestants seeking to outdo one another for the star prize of N7million and the bragging right to be called ‘The People’s Hero’.
The 2019 edition of International Breweries Kickstart, the innovative youth entrepreneurship programme that empowers young people with the financial muscle, training and mentorship to implement different entrepreneurial ventures, has progressed to the next phase known as the Boot Camp. The initiative received over 17, 000 applications across the Country.
In a bid to celebrate the richness and beauty of the Southeastern part of Nigeria and to raise a new set of ambassadors who will serve as the promoters of culture and heritage, Hero Lager, a premium brand from the stable of International Breweries Plc, a proud part of the AB InBev family has concluded plans to host a reality television show tagged The People’s Hero.
AB InBev’s global brand, Budweiser, produced in Nigeria by International Breweries, a proud member of the AB InBev group has announced the global multi-year sponsorships of two of the top international football leagues, the English Premier League and Spanish LaLiga. Having been a long time partner of the FIFA World Cup™ and supporter of football leagues and several national teams worldwide, Budweiser has decided to expand its support for the world’s game and connect to more football fans every year.
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