Budweiser Lights Up The 2018 FIFA World Cup

Imagine a future when smart connected packaging interacts with consumers and shoppers to create brand experiences that build equity and serve as the foundation for
integrated marketing campaigns.

Under the leadership of Anheuser-Busch InBev’s Global Director of Innovation
Keenan Thompson and Budweiser’s Global Director Chris Perkins, we got a glimpse of this future with the Budweiser Light Up Cups at the 2018 FIFA World Cup.


It’s More Than What’s In The Glass

Our partnerships, with breweries and the brewers behind them, play an indispensable role in our business. That’s because relationships are key to how we do things and it’s with this collaboration that we’re able to have access to constant and exciting innovation. We are proud to have over 500 brands in our portfolio offering the best possible beer, with different styles to suit any person or occasion.